Ace Hardware Launches ‘RedVest Media’ Retail Media Network
Ace Hardware has launched RedVest Media, The Helpful Network, a full-funnel retail media platform offering tools such as onsite premium ads, in-store signage, email and push messaging, and programmatic display, video, CTV, and mobile advertising. Developed in partnership with Epsilon Retail Media, RedVest Media was officially introduced to Ace’s vendor community during its Fall 2025 Convention in Chicago.
“We’re now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level,” said Molly Hjelm, corporate vice president of retail media at Ace Hardware.
RedVest Media provides real-time campaign dashboards and integrates with established retail media management systems like Pacvue, Flywheel, and Skai. It gives brands access to Ace’s reach—over 5,100 stores across all 50 states and nearly 73 million Rewards members, enabling both localized and broad advertising strategies.
Retail Media Trends in Hardware & Adjacent Sectors
Other major players in hardware and home sectors have launched similar retail media networks:
- Home Depot operates Orange Apron Media, previously known as Retail Media+, which offers advertising across online, in-store, and email platforms. It recently added a self-service tool, Orange Access, giving suppliers advanced control and analytics.
- In Australia, Bunnings has introduced Hammer Media, enabling suppliers to advertise via in-store digital screens, radio, email, and magazines. The rollout includes hundreds of LED screens across stores and spans omnichannel touchpoints.
