Ace Hardware Plays Hardball with MLB National Partnership
Ace Hardware has entered into a multi-year partnership with Major League Baseball, becoming the league’s Official Hardware and Home Improvement Retail Partner.
The agreement will give Ace visibility across MLB’s national media footprint, including branded content and virtual signage during televised and streamed games. MLB will also promote the partnership across its digital and social media channels.
The partnership includes the launch of Yard Superstars presented by YardRx, a promotional program highlighting top defensive plays in baseball while connecting with Ace’s YardRx subscription service for lawn care. The initiative ties elite “yard work” on the field to expert yard care at home, and will be featured across MLB Network, MLB.com, and other media platforms.
Ace plans to use the partnership to spotlight products from key vendors and tie its in-store offerings to baseball-themed promotions and seasonal events. According to an Ace press release, the move is aimed at deepening customer engagement while aligning with baseball’s long-standing community presence.
