NEW WD-40® Multi-Use Product Low Odor

WD-40 is more than just a household name—it’s a global powerhouse in the hardware industry. Sold in over 176 countries and territories, the brand carries an unmatched level of trust and recognition, making its products a must-stock for retailers. Customers don’t just know WD-40; they actively seek it out, relying on its proven performance for a wide range of applications. The brand has a track record of continuous innovation, as seen with WD-40 EZ-Reach, the Smart Straw system and WD-40 Specialist products.

WD-40’s legendary multi-use formula is known for its ability to lubricate, protect and loosen rusted parts, all while displacing moisture. The Low Odor version delivers the same results but without the strong petroleum smell often associated with traditional lubricants. Whether customers are working in a garage, basement or poorly ventilated area, this version ensures comfort without compromising effectiveness.

Retailers aiming to enhance revenue should leverage WD-40’s broad recognition and customer loyalty. Positioning the Low Odor formula in high-traffic areas and using the company’s promotional displays for additional placement ensures maximum visibility and greater sales opportunities.

All our testers reported that the product performed as expected. They noted that the reduced odor allowed them to use WD-40 in more applications—one tester even used it to lubricate a squeaky door hinge in their newborn’s room.

WD-40 Multi-Use Product Low Odor is an essential addition to any hardware store’s inventory. It upholds the high standards of a proven best-seller while catering to customers who prefer a low-odor option without compromising performance. Stop by the WD-40 booth at your next wholesaler show to discover how it can boost your sales.