Dierks Bentley Headlines Dealer Concert at Do it Best and True Value 2026 Spring Market

Do it Best and True Value have lined up a high-profile entertainment highlight for their combined 2026 Spring Market, announcing that multi-Platinum country artist Dierks Bentley will headline a private concert for market attendees on Saturday, March 7, at the Colorado Convention Center.

The Spring Market will take place March 6-8 in Denver and brings together retailers from across the independent hardware and building materials channel. All registered market guests are invited to attend the exclusive concert, which is designed as both a celebratory event and a chance for dealers to connect outside the show floor.

Dan Starr, CEO of Do it Best, says the choice of Bentley reflects the cooperative’s independent identity and the spirit of its retailer members.

“Dierks Bentley captures the spirit of independence, and we’re so excited to have a great performer provide a fun and exclusive event for our incredible dealers,” Starr says. “Market is about coming together as the world’s largest independent home improvement co-op. This concert will certainly be a can’t-miss highlight of the weekend.”

Bentley has been a fixture in country music for more than two decades, with eight No. 1 albums, 22 No. 1 singles and more than 9.5 billion global streams. A member of the Grand Ole Opry, he has earned 15 Grammy nominations and recently released his 11th studio album, Broken Branches, which he describes as celebrating the “outliers of country life.”

“This is the people’s music and it represents that spirit of individuality so well,” Bentley says. “I’m looking forward to celebrating that feeling with all of the hard-working families who own and operate their independent businesses to serve their communities.”

The concert announcement comes as Do it Best and True Value continue moving through the first full year of integration following Do it Best’s acquisition of True Value in October 2024. The deal created the world’s largest independent home improvement cooperative, combining the two organizations’ distribution networks, merchandising resources and retailer support under the Do it Best Group umbrella.

The Spring Market event is expected to feature expanded buying opportunities, merchandising programs and operational resources as the two organizations continue aligning systems and support for independent retailers.

Registration for the 2026 Spring Market is now open. Additional details, including event schedules and hotel information, are available at doitbestmarket.com.