Do it Best continues to sharpen its focus on member growth with the addition of an experienced industry veteran to its marketing team. Effective immediately, Ryan Heine will take on the role of director of brand integration. In this leadership position, Heine will lead the development, management and growth of branding initiatives and marketing strategies on behalf of Do it Best member-owners. He will apply his considerable industry experience to drive innovation in the areas of consumer marketing, exclusive brand strategies and retail programs.
“Ryan brings an impressive breadth of experience and expertise to this important position on our team,” said Rich Lynch, vice president of marketing. “In fact, it’s a bit of a homecoming for Ryan as he started his career in our industry at Do it Best nearly 20 years ago. Today, he returns to our team to deliver the innovative programs that will drive continued growth and profitability for our members.”
Heine brings nearly 20 years of relevant industry experience to Do it Best, with a strong focus on national product and brand management. He has served in a variety of merchandising, sales, marketing and leadership roles, including director of sales for an internationally recognized hand and power tool maker. “I am really excited to rejoin the Do it Best team at an important time for the company and our industry,” Heine said. “Everything in my career has prepared me for this opportunity to lead an extremely talented team committed to helping our members grow.”