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Do it Best Aligns Team to Propel Member Growth

To ensure the company maintains its focus on member growth initiatives and enhances the infrastructure to support them, Do it Best has tapped two proven leaders as senior sales directors and aligned several other leadership roles with strategic sales responsibilities.

Eric Knox
Mike Melchi

Effective immediately, Eric Knox is the director of business development and Mike Melchi is the director of field sales. Knox moves into his role with more than 20 years of experience in sales, marketing, product development and retail experience. Before joining the Do it Best team as a regional sales manager in 2018, he worked as a director of sales and marketing for a trading company focusing on brand development. Prior to that, he worked at Ace for more than a decade as both a regional sales manager and a corporate store manager.

Melchi got his start in the industry while working as a sales associate at a home center during college. He joined Do it Best in 2004 as an associate sales consultant, earning promotions as a member services supervisor and territory sales manager. These experiences provided him with a deep understanding of the challenges store owners face as well as the opportunities they have to support their local communities. He was promoted to regional manager in 2019 where he led the Midwest sales team as they helped members increase their sales and profits.

Tyler Surrell
Tony Miner

With Knox and Melchi stepping into their new roles, Ty Surrell and Tony Miner have been promoted into the open regional manager positions. Surrell’s background in education, sales, real estate and distribution led to him joining the Do it Best team in 2019 as a territory sales manager. Working with his members, he’s helped create highly effective strategies to drive their growth and profitability. Miner has nearly 30 years of experience in the home improvement sector, from frontline retail operations to setting the sales strategies for national paint lines. These strengths brought him to Do it Best in 2018 where, as a territory sales manager, he has consulted with store owners on profitably growing their businesses by expanding into new locations and strategic acquisitions.

Chris Beach
Christian Parra
Rob Schmiedel

Along with these promotions, three other leadership roles have been refined with new responsibilities. Chris Beach is now the director of national accounts/mergers and acquisitions. Christian Parra is the director of INCOM and international sales, and Rob Schmiedel is the director of sales operations.

“These organizational enhancements are designed with one objective in mind,” said Greg Fuller, vice president of sales and business development. “We’re committed to be an even more effective sales-driven organization focused on helping our members grow. We’ve built tremendous momentum over the last several years and I’m confident these leaders will help us generate even more success for our member-owners and Do it Best in the years ahead.”

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