Weekly Industry Insights — 4/26/24
Do it Best Appoints Knox Director of LBM Sales
Building materials industry veteran Eric Knox has been named as Do it Best’s new director of LBM sales. In this new role, Knox will develop and implement new sales strategies, foster key relationships, and identify new market opportunities, according to a Do it Best announcement.
Ace Hardware Turns Up the Heat with New Barbeque Sauce
Adding some spice to its outdoor living assortment, Ace Hardware has launched Loud Mouth Barbeque, an assortment of sauces and seasonings. The lineup includes two sauces and five seasonings, according to a recent Ace Hardware press release.
True Value Creates Hardware Hero Ad Campaign
Now running in almost all 50 states, the new True Value ad campaign is designed to connect consumers with hyper-local product solutions at their community store. Campaign creative utilizes a re-working of the famous ’80s song “Jukebox Hero” to turn everyday homeowners into hardware, lawncare and paint heroes. Read more and see related videos here.
3M Launches App to Combat Counterfeit Personal Protective Equipment
Citing the potential threat that counterfeit personal protective equipment (PPE) poses, 3M created the 3M Verify app that helps determine if a product is genuine, according to the company’s recent press release.
True Value Expands Partnership with Habitat for Humanity ReStore
Participating Habitat ReStores will highlight donated True Value products through shelf tags, in-store signage, and social media, along with future co-branded promotions. Find out more about True Value’s partnership with Habitat for Humanity here.
