True Value Company announced it has acquired the brand trademark rights from Agway Farm & Home Supply, a leading wholesale product distribution company serving a network of private dealers, primarily in the Northeast.
The Agway Trademark acquisition expands True Value’s capabilities in the fast-growing farm, ranch, auto and pet category. As part of the purchase, True Value has also obtained the rights to select private-label products and equipment. Currently, close to 600 retail stores operate under the Agway name.
“Purchasing the Agway brand is an excellent fit for True Value as we continue to grow through strategic acquisitions,” said Chris Kempa, CEO of True Value Company. “Farm and ranch is an important category for True Value and owning the Agway brand deepens our capacity to support our retailers in providing their customers with the products they need.”
“We are thrilled that an iconic brand like True Value has acquired the Agway trademark and that these two highly recognizable names will continue serving communities across the country,” said Jay Quickel, president and CEO of Agway Farm & Home Supply. “True Value has been a respected partner of ours for many years and is the ideal company to carry on Agway’s historical commitment to its independently owned retailers.”
The transaction represents True Value’s second completed acquisition in 2022. In March, True Value announced the purchase of Majic, The Yenkin-Majestic Paint Corporation’s consumer paint division.
Agway Farm & Home Supply was formed as a farmer-owned cooperative in 1964 to serve the agricultural needs of the Northeast. Today, Agway Farm & Home Supply is a leading wholesale product distribution company serving a network of private dealers. Agway stores carry a variety of products including lawn and garden, wild bird seed and supplies, pet products and farm supplies. Current Agway retailers interested in continuing to use the Agway brand should contact the company at AgwayTrueValue@truevalue.com.