The Rooks family is marking the 70th anniversary of Revell Ace Hardware, which dates back to 1950. With six locations in Mississippi, Revell Ace Hardware’s newest store in Jackson incorporates a Revell @ Home Department that rivals Williams Sonoma for selection.
Actually, it’s not all that surprising when you learn Lisa Rooks used to work at Williams Sonoma. “I’m a basic Southern cook, and we opened with what we thought were the best sellers at Williams Sonoma,” she says.
It’s all kitchen-related products, not floral or picture frames. “I wanted to stay focused on the kitchen, cooking and food items, because I feel like most of our customers are women and they are the target audience, even though some men like to cook,” Rooks says.
They carry KitchenAid mixers, All-Clad cookware, Cuisinart food processors, Breville coffee makers, Caspari paper products, Messermeister cutlery, Mason Cash mixing bowls, Mosser Glass glassware, Farmhouse Pottery, Lodge cast-iron cookware and Vitamix blenders. Revell @ Home also sells cookbooks, handmade soy candles, premium coffee, specialty gourmet foods and Mississippi-made items like handmade soy candles.
The store offers a gift-wrapping service to go with His & Her Wedding Registry.
They offer free cooking demonstrations every Saturday.
“We’ll post on Facebook what we’re doing and might get up to 15 people. We feature a product we sell, do a recipe out of a cookbook or demo knife skills. It might be soup in the Vitamix or a pizza on the Big Green Egg. A lot of people just gather once we get started,” Rooks says.
She adds, “We have a working kitchen and two tables that look ready for dinner with place settings and center pieces. That shows our customers how to arrange a table and hopefully sparks ideas. We’re trying to show the softer side of hardware.”
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