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Something is Cooking at Revell Ace Hardware

Handmade soy candles are among the Mississippi-made items on display.
Handmade soy candles are among the Mississippi-made items on display.»

The Rooks family is marking the 70th anniversary of Revell Ace Hardware, which dates back to 1950. With six locations in Mississippi, Revell Ace Hardware’s newest store in Jackson incorporates a Revell @ Home Department that rivals Williams Sonoma for selection.

Actually, it’s not all that surprising when you learn Lisa Rooks used to work at Williams Sonoma. “I’m a basic Southern cook, and we opened with what we thought were the best sellers at Williams Sonoma,” she says.

It’s all kitchen-related products, not floral or picture frames. “I wanted to stay focused on the kitchen, cooking and food items, because I feel like most of our customers are women and they are the target audience, even though some men like to cook,” Rooks says.

Cookbooks are a top-selling item in Revell @ Home.
Cookbooks are a top-selling item in Revell @ Home.»
 Lisa Rooks has turned her love of cooking into a specialty kitchen shop, where she hosts weekly cooking demonstrations.
Lisa Rooks has turned her love of cooking into a specialty kitchen shop, where she hosts weekly cooking demonstrations.»

They carry KitchenAid mixers, All-Clad cookware, Cuisinart food processors, Breville coffee makers, Caspari paper products, Messermeister cutlery, Mason Cash mixing bowls, Mosser Glass glassware, Farmhouse Pottery, Lodge cast-iron cookware and Vitamix blenders. Revell @ Home also sells cookbooks, handmade soy candles, premium coffee, specialty gourmet foods and Mississippi-made items like handmade soy candles.

Specialty gourmet foods are developing a loyal customer base at Revell Ace’s newest store in Jackson, Miss.
Specialty gourmet foods are developing a loyal customer base at Revell Ace’s newest store in Jackson, Miss.»

The store offers a gift-wrapping service to go with His & Her Wedding Registry.

They offer free cooking demonstrations every Saturday.

“We’ll post on Facebook what we’re doing and might get up to 15 people. We feature a product we sell, do a recipe out of a cookbook or demo knife skills. It might be soup in the Vitamix or a pizza on the Big Green Egg. A lot of people just gather once we get started,” Rooks says.

She adds, “We have a working kitchen and two tables that look ready for dinner with place settings and center pieces. That shows our customers how to arrange a table and hopefully sparks ideas. We’re trying to show the softer side of hardware.”

The His & Her Wedding Registry is enhanced with a gift-wrapping service.
The His & Her Wedding Registry is enhanced with a gift-wrapping service.»

These Stores are One-Stop Shops No Matter the Occasion

Pittsville Farm & Home Center in Pittsville, Wis., also includes The Flower Shop, which offers fresh flowers for weddings, funerals and other occasions; fruit and gift baskets; house plants; balloon bouquets and stuffed animals; artificial flowers; greeting cards; scented candles; baby gifts and candy/chocolate.
Pittsville Farm & Home Center in Pittsville, Wis., also includes The Flower Shop, which offers fresh flowers for weddings, funerals and other occasions; fruit and gift baskets; house plants; balloon bouquets and stuffed animals; artificial flowers; greeting cards; scented candles; baby gifts and candy/chocolate.»
The Home Gallery has been part of Forsyth Hardware & Home Center in Forsyth, Mont., since 2013. The three-story historic building includes everything from appliances, mattresses and flooring to quality furniture, kitchen gifts and home decor accessories.
The Home Gallery has been part of Forsyth Hardware & Home Center in Forsyth, Mont., since 2013. The three-story historic building includes everything from appliances, mattresses and flooring to quality furniture, kitchen gifts and home decor accessories.»
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