Take Advantage of Our 140K+ Audience for Your Product Promotions During Industry Show Season!
An Ad in the 2021 Fall Product Guide Includes:
• Feature up to 4 new or existing products per page with descriptions, a brief company bio and contact info.
• Product Guide distributed digitally to retailers right before their corresponding wholesaler buying event.
• Social and display ad retargeting campaign directed at our 140K+ audience throughout show season.
• Product Guide predominantly
displayed on TheHardwareConnection.com home page.
Act Now! Call, e-mail or fill out the form to learn more.
Learn More About
The Hardware Connection:
You Should Know Before You Buy Industry Advertising
Advertisers Are Changing the Way they Spend
Traditional ad spending will decline from $115 billion in 2018 to $104 billion in 2021.
During that same period, digital ad spending will soar from $109 billion to $172 billion.
We’ve Been All-Digital Since Day One
The Hardware Connection has been an all-digital publication since founded in 2009 which offers clear advantages:
85% of media buyers are planning or buying digital media. Source: Adwanted Group survey
54% of advertising budgets were spent on digital in 2019. Source: eMarketer
2/3 of all ad spending will be on digital by 2023. Source: eMarketer
Results You Should Expect
8 Issues & 4 Newsletters Produced Annually and Sent Digitally to 60k+ Twice Per Issue and Retargeted to Our 140k+ Total Audience.
350K+ Average Monthly Social Media Retargeting Impressions Per Campaign.
1M+ Annual Unique Issue Visits Reported Offers Unmatched Third-Party Verified Readership.
Unmatched Third-Party Verified Circulation — More than 4X Our Nearest Competitor.
A Fully Integrated Marketing Campaign
The Hardware Connection magazine enhances awareness for companies large and small, from start-ups to brands that command 95% of their market share.
The Hardware Connection Newsletter ads complement your magazine ad campaign and allow you to keep your brand in front of our 60K+ readers in months we don’t publish the magazine.
Retargeting digital advertising connects to our database of 140K+ hardware store, home center & lumberyard owners and professionals reinforcing your campaign message.
Industry-leading geo-located digital advertising that focuses on growing your business when and where it matters most at industry events with pinpoint accuracy.
Ad Sizes Available to Fit Any Budget
Ask us about campaign value-added benefits and following discount levels:
Bronze: 15% Off | Silver: 20% Off | Gold: 25% Off | Platinum: 50% Off
The Hardware Connection Newsletter
Home Page Ad Tile & Advertiser Article
Ads are placed in a tile on the home-page alongside all other articles of the Newsletter. The ad will click through to a page that houses the ad and gives the advertiser an opportunity to present an article about the company and its product offering.
Ads Come with Company Profile Article/Advertorial
Strengthen Brand Awareness through Multiple Platforms
Highlight Product Offer
Drive More Customer Leads
Drive Retailers to Your Trade Show Booth
Our Readership and Reach by the Numbers
Content the Industry Depends On
Award-Winning Editorial That Connects with Retailers!
The Hardware Connection has won 12 awards for editorial excellence in the past seven years including the following:
- 2020 FOLIO Special Recognition Award for Overall Editorial Excellence.
- 2020 FOLIO Eddie Award for Best Single Article.
- 2020 FOLIO Eddie Award for Best Series of Articles.
- 2020 FOLIO Special Recognition Award for Editor of the Year.
- 2020 Regional Bronze Award for Best Individual Profile from the American Society of Business Publication Editors.
- 2017 Eddies Digital Award from FOLIO for Best Standalone Digital Magazine in the B2B category.
We deliver in-depth information that is relevant and retail-focused, and these awards demonstrate that our editorial content is hitting the mark.