Media Kit

2021 Product Launch Program

Take Advantage of Our 140K+ Audience for Your Next Product Launch! This Program Includes:

Program Benefits

• 1 Magazine Ad in Any Issue

• 30 Day Retargeting Campaign

• 1 Ad Tile in Newsletter

• 1 Product Review

• Magazine Product Spotlight 

• Product Placed on Website

Pricing Tiers

$4,995 – Full-Page Ad

Includes everything above.

$3,995 – Half-Page Ad

All benefits except Newsletter ad and Product Review.

YEAR-END BONUS: Extend your retargeting program to 60 days if you buy before Dec. 31, 2020.

Act Now! Call, e-mail or fill out the form below to take advantage of this program and grow your business with The Hardware Connection.

(305) 852-6126

Learn More About
The Hardware Connection:

You Should Know Before You Buy Industry Advertising

Advertisers Are Changing the Way they Spend

Traditional ad spending will decline from $115 billion in 2018 to $104 billion in 2021.

During that same period, digital ad spending will soar from $109 billion to $172 billion.
Source: eMarketer

All-Digital Since Day One

The Hardware Connection has been an all-digital publication since founded in 2009 which offers clear advantages:

85% of media buyers are planning or buying digital media. Source: Adwanted Group survey

54% of advertising budgets were spent on digital in 2019. Source: eMarketer

2/3 of all ad spending will be on digital by 2023. Source: eMarketer

Results You Should Expect

8 Issues & 4 Newsletters Produced Annually and Sent Digitally to 60k+ Twice Per Issue and Retargeted to Our 140k+ Total Audience.

350K+ Average Monthly Social Media Retargeting Impressions Per Campaign.

1M+ Annual Unique Issue Visits Reported Offers Unmatched Third-Party Verified Readership.

Unmatched Third-Party Verified Circulation — More than 4X Our Nearest Competitor.

A Fully Integrated Marketing Campaign

The Hardware Connection magazine enhances awareness for companies large and small, from start-ups to brands that command 95% of their market share.

The Hardware Connection Newsletter ads complement your magazine ad campaign and allow you to keep your brand in front of our 60K+ readers in months we don’t publish the magazine. 

Retargeting digital advertising connects to our database of 140K+ hardware store, home center & lumberyard owners and professionals reinforcing your campaign message. 

Industry-leading geo-located digital advertising that focuses on growing your business when and where it matters most at industry events with pinpoint accuracy. 

Ad Sizes Available to Fit Any Budget

Ask us about campaign value-added benefits and following discount levels:

Bronze: 15% Off | Silver: 20% Off | Gold: 25% Off | Platinum: 50% Off

The Hardware Connection Newsletter

Home Page Ad Tile & Advertiser Article

Ads are placed in a tile on the home-page alongside all other articles of the Newsletter. The ad will click through to a page that houses the ad and gives the advertiser an opportunity to present an article about the company and its product offering. 

Ads Come with Company Profile Article/Advertorial

Strengthen Brand Awareness through Multiple Platforms

Highlight Product Offer


Drive More Customer Leads

Drive Retailers to Your Trade Show Booth

Our Readership and Reach by the Numbers

Content the Industry Depends On

Award-Winning Editorial That Connects with Retailers!

The Hardware Connection has won 12 awards for editorial excellence in the past seven years including the following: 

  • 2020 FOLIO Special Recognition Award for Overall Editorial Excellence. 
  • 2020 FOLIO Eddie Award for Best Single Article.
  • 2020 FOLIO Eddie Award for Best Series of Articles.
  • 2020 FOLIO Special Recognition Award for Editor of the Year.
  • 2020 Regional Bronze Award for Best Individual Profile from the American Society of Business Publication Editors.
  • 2017 Eddies Digital Award from FOLIO for Best Standalone Digital Magazine in the B2B category.

We deliver in-depth information that is relevant and retail-focused, and these awards demonstrate that our editorial content is hitting the mark.


Call, e-mail or fill out the form below to learn how we can develop a custom program for you and grow your business with The Hardware Connection.

(305) 852-6126

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