Do it Best Names New Director of Communications
Do it Best has named Allison Meyer as its newest director of communications, effective immediately. In this role, Meyer leads a team focused on communicating the Do it Best story, which includes highlighting the programs, services and solutions that help independent home improvement retailers drive greater sales and profitability through their co-op partnership. She also manages the company’s strategies for effective internal and external communications, media relations, doitbestonline.com, social media, and digital and print publications, including the company’s annual report.
Meyer most recently served as the company’s communication manager and has been in the Do it Best communications department since 2018. Previously, she worked at an advertising agency on vendor accounts associated with Do it Best products, including branded paint lines.
“In her nearly five years with the company, Allison has played a key role in developing and delivering outstanding communication plans for a number of initiatives and projects large and small,” said Vice President of Marketing Rich Lynch. “Allison has brought even greater discipline to our communications approach and will serve us well as we move forward with our bold growth plans.”
“I’m excited to step into this leadership role and look forward to further extending our ability to educate and inform our many audiences about the value that Do it Best brings to the independent home improvement channel,” Meyer said.
In a related move, Do it Best announced Randy Rusk was named the company’s first-ever community affairs manager. “My job will be to lead the Do it Best Foundation, bringing in best practices to grow its impact in the communities we serve. I’ll also be focused on building our relationship and collaboration within Electric Works, home of our new headquarters,” said Rusk, who formerly served as director of communications and postponed his retirement by a year to take on this new role.