Ace Hardware Launches ‘Wrap It in Red’ Holiday Gift Campaign
Ace Hardware is getting into the holiday spirit with the launch of its annual “Wrap It in Red” campaign, featuring curated gift guides, exclusive promotions, and convenient shopping options designed to make holiday buying easier for customers nationwide.
The campaign centers on a series of themed gift guides available in stores and online, showcasing ideas for everyone from backyard grillers and DIYers to home décor enthusiasts. Highlighting trusted brands such as Weber, Milwaukee, DeWalt, Craftsman, Yeti, and Traeger, the collection reflects Ace’s role as both a neighborhood hardware store and a destination for high-quality, useful gifts.
As part of the promotion, Ace Rewards members can enter to win a $500 holiday shopping spree. The program also offers exclusive member pricing and reward points redeemable across Ace’s network of more than 5,800 locally owned stores.
To make holiday shopping easier, Ace is expanding fulfillment options through its “buy online, pickup in store” program, same-day delivery, and personalized assistance from local store associates. Customers can also visit acehardware.com to browse the complete “Wrap It in Red” lineup, read gift recommendations, and check local inventory before heading to their neighborhood store.
Kim Lefko, chief marketing officer at Ace Hardware, said the campaign builds on the company’s longstanding commitment to service and convenience during the busiest retail season of the year. “Ace stores are locally owned and operated, which means customers can count on expert advice, a curated selection of quality products, and the personal service that sets us apart,” Lefko said.
The “Wrap It in Red” campaign runs throughout the holiday season, offering new promotions and limited-time deals leading up to December 25. Whether customers are shopping for tools, outdoor living gear, or unique home gifts, Ace aims to make the holidays simpler—and a little more neighborly—this year.
For more information, visit the Ace Hardware press release.
