Independently owned and operated True Value hardware stores across the country are joining True Value Company’s Shine-A-Light campaign by hanging decorative lights in their store front to express goodwill, hope and solidarity.
The surge of COVID-19 cases and stay-at-home orders have Americans adjusting to a new reality and looking for light amid the darkness.
Known for being a resource in times of crisis, True Value stores are hanging lights to help lift spirits and show solidarity with their community. Moreover, hardware stores have been deemed an ‘essential’ business and the lights help remind people that True Value stores are open and ready to serve in whatever way is needed.
“Shine-A-Light demonstrates our collective spirit and readiness to help, while emphasizing how we’re locally strong,” said Leigh Ann Akard, owner of Akard True Value Hardware in Zionsville, Ind. “People are loving the lights in our store front and I encourage everyone to unite with us to illuminate positivity throughout their community.”
After Akard got the ball rolling with her store, the entire community of Zionsville got involved with people putting back up their Christmas lights. The town even lit up the big Christmas tree on the Main Street, while raising awareness of local charities to support during this time of need.
“Independent hardware store owners and staff represent some of the most hardworking, selfless and reliable people in communities across the country,” said John Hartmann, president and CEO of True Value Company. “Let’s all shine a light with them to bring hope and cheer into these challenging times.”