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True Value Celebrating 75 Years of Hometown Values and Service

John Cotter founded Cotter & Company in 1948, which became known for the True Value retail brand.

True Value Company announced the yearlong celebration of its 75th anniversary and the continuing legacy of hometown values and building local communities.  

Founded in 1948 by John Cotter with 25 member stores, the business has continued to grow and evolve ever since. Today, True Value serves more than 4,500 independent retail hardware stores under a globally recognized brand in over 60 countries. 

“Our 75th anniversary is a significant achievement for the True Value name,” said Chris Kempa, True Value Company CEO. “We have a proud heritage of supporting the growth and success of independent retailers and doing it better than anyone else. That’s how we started, how we operate now, and how we plan to innovate for another 75 years.”  

To celebrate the 75th anniversary, commemorative events will highlight the brand’s pillars of hometown values and services while highlighting the leading innovation that will continue to propel True Value forward.  

“Over the course of this year, True Value will mark its 75th anniversary with special sales events and celebrations with our vendors, our retailers and the communities they serve,” said Kelly Megel, senior vice president of marketing. “This is a terrific time to share True Value’s rich history while re-defining future engagement with our iconic brand.” 

The company has launched an anniversary web page that shines a spotlight on many defining moments in True Value’s history, its mission and vision and a new 75th anniversary video.  

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