Riding Forward with E-Bikes
Doug Long, owner of Q.P. Ace Hardware in Lincoln, Neb., discovered a unique niche while vacationing in Europe last year. After getting a chance to try out an electric bicycle, he liked it so much he decided his customers back home might enjoy the experience as well.
He started small, selling e-bikes in just one of his stores, before expanding to all four of his Ace stores. The next step was to open a standalone e-bike shop, Speedy Pete’s, to promote and grow the healthy lifestyle exhibited by an e-bike community.
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