Media Kit

  • Get Ready to Ignite Your Brand in 2026!

    Hardware Connection’s Grilling & Outdoor Living section is heating up for its January 2026 debut. This is your chance to showcase your products to the key decision-makers in the hardware industry.

    Why Join In?

    Targeted Reach

    Connect directly with 60K+ hardware retailers, store owners and people making purchasing decisions.

    Prime Product Placement

    Get your products in front of an audience actively searching for the next big thing in grilling and outdoor living.

    Proven Results

    Our Sustainability Special turned heads—now it’s time for your products to do the same!

    Top Perks for Hardware Connection Advertisers:

    Direct Access to Buyers

    Engage professionals who decide what products hit store shelves. Ads link directly to your site for seamless connections.

    Boost Brand Visibility

    Feature your products in a lifestyle-focused, quality-driven context.

    Ad & Editorial Harmony

    Your brand sits alongside expert insights, making it a standout choice for retailers.

    Here’s What You Get as a Sponsor:

    • 1 Full-Page Ad in 2 January Issues delivering on January 14 and January 28
    • Company Logo Displayed Prominently as Sponsor
    • Profile a sponsor retailer

    • 1 Magazine Banner Ad in both issues
    • 1 Magazine Product Review
    • 1 Magazine Product Spotlight

    Pricing: $9,995 – net

    Don’t Get Left in the Smoke — Claim Your Spot Now!

    Let’s Connect — Select a time in the scheduler below to schedule a meeting!

  • Hardware Connection Newsroom Sponsorship

    Get your brand in front of 50-90K+ monthly visits by Key Decision Makers

    Reach your ideal customer of hardware store owners, C-suite retail hardware executives, buyers and industry pros—decision-makers with serious buying power!

    Multi-Channel Exposure

    Your ads will appear in high-traffic spots, including:

    • Email blasts (news updates sent to engaged subscribers)
    • Homepage banners (above the Newsroom)
    • Newsroom category page banners
    • Sidebar ads (homepage, category & article pages)
    • In-content ads within Newsroom articles

    Industry News Source

    Your go-to hub for the latest trends, news and insights in the hardware and home improvement industry. We deliver industry news updates, curated content—like product updates, business tips and retail strategies—directly to hardware store owners, buyers and industry pros.

    Think of it as a trusted news source where your target audience stays informed—making it the perfect place for sponsors to get noticed by decision-makers with buying power! 

    Why it’s Valuable:

    • Engaged readers actively seeking industry updates
    • High-quality traffic (store owners, not just casual browsers)
    • Content that influences purchasing decisions

    Want to reach these buyers? Sponsor the Newsroom today!

    Limited Spots Available—Claim Yours Today!

    Ready to connect with your best customers? Let’s talk sponsorship!

  • Protected: Low Odor, High Impact: WD-40 Powers Innovation with the Digital Beacon Awards

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  • Unmatched Exposure. Maximum Impact. Sponsor the Digital Beacon Awards!

    Digital Beacon Awards

    Introducing the Digital Beacon Awards, a brand-new addition to the prestigious Beacon Awards program! This is your exclusive opportunity to get involved early and align your brand with leading digital innovation in the hardware and home improvement industry.

    The Digital Beacon Awards celebrate the brightest innovators and digital leaders transforming how the industry engages with customers and communities. As a sponsor, your brand will be front and center in recognizing the businesses driving the future of digital transformation. 

    Award Categories

    • Best Social Media Campaign/Post
    • Best Website or E-Commerce Experience
    • Most Innovative Digital Engagement
    • Outstanding Community Engagement
    • Top Digital Advertising Campaign
    • Beacon Award for Digital Excellence: Awarded to the best overall submission, presented as part of the Beacon Awards Ceremony at the Independent Home Improvement Conference (IHI) July 30-31. Sponsors will also be featured in event materials and venue signage.


    Why Sponsor the Digital Beacon Awards?

    Integrated Media Exposure: Sponsors receive a premium advertisement in Hardware Connection magazine, reaching thousands of industry professionals.

    Exclusive Early Access: As a new addition to the Beacon Awards, this is a unique opportunity to become a foundational partner in celebrating digital excellence.

    Unmatched Industry Visibility: Gain exposure to top hardware retailers, manufacturers, and service providers who are leading the way in digital innovation.

    Exclusive Brand Alignment: Associate your brand with innovation, leadership, and cutting-edge digital solutions.

    Direct Audience Engagement: Network with influential decision-makers and industry trailblazers through exclusive events and marketing opportunities.


    Support Digital Innovation

    Dynamic Event Presence: Enjoy brand visibility through a professionally produced video presentation showcased during the Beacon Awards ceremony.

    Event Recognition: Sponsors will have a prominent presence in event materials and signage at the Independent Home Improvement Conference venue.

    Ongoing Digital Promotion: Benefit from continuous support through Hardware Connection’s social media platforms, keeping your brand top of mind year-round.

    Customized Partnership Packages: Tailored sponsorship levels to maximize your brand’s impact and reach within the hardware and home improvement industry.


    The Smartest Sponsorship Move You’ll Make This Year

    Position your brand as a champion of innovation and digital excellence. Don’t miss this exclusive opportunity to connect with industry leaders shaping the future.

    Contact us today to learn more about sponsorship opportunities.

  • Sponsor the Upcoming Sustainability Special Section!

    Hardware Connection’s Sustainability Special Section is where retailers will discover innovative solutions and the latest trends for the booming market for sustainable products. 

    This special section is devoted to sharing how the hardware industry has adapted to increasing market demands for sustainable practices and products. 

    Hardware Connection is now offering a unique sponsorship opportunity tied to this special section on a trending topic. 

    Why Join In?

    Targeted Reach

    Connect directly with 60K+ hardware retailers, store owners, and the people making purchasing decisions.

    Prime Product Placement

    Get your products in front of an audience actively searching for the next big thing in grilling and outdoor living.

    Proven Results

    Our 2024 Sustainability Special turned heads—now it’s time for your products to do the same!

    Top Perks for Hardware Connection Advertisers:

    Direct Access to Buyers

    Engage professionals who decide what products hit store shelves. Ads link directly to your site for seamless connections.

    Boost Brand Visibility

    Feature your products in a lifestyle-focused, quality-driven context.

    Ad & Editorial Harmony

    Your brand sits alongside expert insights, making it a standout choice for retailers.

    Here’s What You Get as a Sponsor:

    • 1 Full-Page Special Section Ad
    • Company Logo Displayed Prominently as Sponsor

    • 1 Magazine Banner Ad
    • 1 Magazine Product Review
    • 1 Magazine Product Spotlight

    Pricing: $4,295 – net

    Claim Your Spot Now!

    Let’s Connect — Select a time in the scheduler below to set up a meeting!

  • The Best Way to Connect with Hardware Retailers in 2021

    Take Advantage of Our 140K+ Audience and Drive Massive Retailer Traffic to Your Product Promotions During Show Season! This Program Includes:

    Program Benefits

    • 1 Magazine Ad

    • 30 Day Retargeting Campaign

    • 1 Ad Tile in Newsletter

    • 1 Product Review

    • Magazine Product Spotlight 

    • Product Placed on Website

    Pricing Tiers

    $4,995 – Full-Page Ad

    Includes everything above.

    $3,995 – Half-Page Ad

    All benefits except Newsletter ad and Product Review.

    Get 20% Off When You Buy Programs for Spring & Fall Show Seasons! 

    YEAR-END BONUS: Extend your retargeting program to 60 days if you buy before Dec. 31, 2020.

    Act Now! Call, e-mail or fill out the form below to take advantage of this program and grow your business with The Hardware Connection.

    (305) 852-6126

    info@thehardwareconnection.com

    Learn More About
    The Hardware Connection:

    You Should Know Before You Buy Industry Advertising

    Advertisers Are Changing the Way they Spend

    Traditional ad spending will decline from $115 billion in 2018 to $104 billion in 2021.

    During that same period, digital ad spending will soar from $109 billion to $172 billion.
    Source: eMarketer

    All-Digital Since Day One

    The Hardware Connection has been an all-digital publication since founded in 2009 which offers clear advantages:

    85% of media buyers are planning or buying digital media. Source: Adwanted Group survey

    54% of advertising budgets were spent on digital in 2019. Source: eMarketer

    2/3 of all ad spending will be on digital by 2023. Source: eMarketer

    Results You Should Expect

    8 Issues & 4 Newsletters Produced Annually and Sent Digitally to 60k+ Twice Per Issue and Retargeted to Our 140k+ Total Audience.

    350K+ Average Monthly Social Media Retargeting Impressions Per Campaign.

    1M+ Annual Unique Issue Visits Reported Offers Unmatched Third-Party Verified Readership.

    Unmatched Third-Party Verified Circulation — More than 4X Our Nearest Competitor.

    A Fully Integrated Marketing Campaign

    The Hardware Connection magazine enhances awareness for companies large and small, from start-ups to brands that command 95% of their market share.

    The Hardware Connection Newsletter ads complement your magazine ad campaign and allow you to keep your brand in front of our 60K+ readers in months we don’t publish the magazine. 

    Retargeting digital advertising connects to our database of 140K+ hardware store, home center & lumberyard owners and professionals reinforcing your campaign message. 

    Industry-leading geo-located digital advertising that focuses on growing your business when and where it matters most at industry events with pinpoint accuracy. 

    Ad Sizes Available to Fit Any Budget

    Ask us about campaign value-added benefits and following discount levels:

    Bronze: 15% Off | Silver: 20% Off | Gold: 25% Off | Platinum: 50% Off

    The Hardware Connection Newsletter

    Home Page Ad Tile & Advertiser Article

    Ads are placed in a tile on the home-page alongside all other articles of the Newsletter. The ad will click through to a page that houses the ad and gives the advertiser an opportunity to present an article about the company and its product offering. 

    Ads Come with Company Profile Article/Advertorial

    Strengthen Brand Awareness through Multiple Platforms

    Highlight Product Offer

     

    Drive More Customer Leads

    Drive Retailers to Your Trade Show Booth

    Our Readership and Reach by the Numbers

    Content the Industry Depends On

    Award-Winning Editorial That Connects with Retailers!

    The Hardware Connection has won 12 awards for editorial excellence in the past seven years including the following: 

    • 2020 FOLIO Special Recognition Award for Overall Editorial Excellence. 
    • 2020 FOLIO Eddie Award for Best Single Article.
    • 2020 FOLIO Eddie Award for Best Series of Articles.
    • 2020 FOLIO Special Recognition Award for Editor of the Year.
    • 2020 Regional Bronze Award for Best Individual Profile from the American Society of Business Publication Editors.
    • 2017 Eddies Digital Award from FOLIO for Best Standalone Digital Magazine in the B2B category.

    We deliver in-depth information that is relevant and retail-focused, and these awards demonstrate that our editorial content is hitting the mark.

     

    Call, e-mail or fill out the form below to learn how we can develop a custom program for you and grow your business with The Hardware Connection.

    (305) 852-6126

    info@thehardwareconnection.com

  • 2021 Product Launch Program

    Take Advantage of Our 140K+ Audience for Your Next Product Launch! This Program Includes:

    Program Benefits

    • 1 Magazine Ad in Any Issue

    • 30 Day Retargeting Campaign

    • 1 Ad Tile in Newsletter

    • 1 Product Review

    • Magazine Product Spotlight 

    • Product Placed on Website

    Pricing Tiers

    $4,995 – Full-Page Ad

    Includes everything above.

    $3,995 – Half-Page Ad

    All benefits except Newsletter ad and Product Review.

    YEAR-END BONUS: Extend your retargeting program to 60 days if you buy before Dec. 31, 2020.

    Act Now! Call, e-mail or fill out the form below to take advantage of this program and grow your business with The Hardware Connection.

    (305) 852-6126

    info@thehardwareconnection.com

    Learn More About
    The Hardware Connection:

    You Should Know Before You Buy Industry Advertising

    Advertisers Are Changing the Way they Spend

    Traditional ad spending will decline from $115 billion in 2018 to $104 billion in 2021.

    During that same period, digital ad spending will soar from $109 billion to $172 billion.
    Source: eMarketer

    All-Digital Since Day One

    The Hardware Connection has been an all-digital publication since founded in 2009 which offers clear advantages:

    85% of media buyers are planning or buying digital media. Source: Adwanted Group survey

    54% of advertising budgets were spent on digital in 2019. Source: eMarketer

    2/3 of all ad spending will be on digital by 2023. Source: eMarketer

    Results You Should Expect

    8 Issues & 4 Newsletters Produced Annually and Sent Digitally to 60k+ Twice Per Issue and Retargeted to Our 140k+ Total Audience.

    350K+ Average Monthly Social Media Retargeting Impressions Per Campaign.

    1M+ Annual Unique Issue Visits Reported Offers Unmatched Third-Party Verified Readership.

    Unmatched Third-Party Verified Circulation — More than 4X Our Nearest Competitor.

    A Fully Integrated Marketing Campaign

    The Hardware Connection magazine enhances awareness for companies large and small, from start-ups to brands that command 95% of their market share.

    The Hardware Connection Newsletter ads complement your magazine ad campaign and allow you to keep your brand in front of our 60K+ readers in months we don’t publish the magazine. 

    Retargeting digital advertising connects to our database of 140K+ hardware store, home center & lumberyard owners and professionals reinforcing your campaign message. 

    Industry-leading geo-located digital advertising that focuses on growing your business when and where it matters most at industry events with pinpoint accuracy. 

    Ad Sizes Available to Fit Any Budget

    Ask us about campaign value-added benefits and following discount levels:

    Bronze: 15% Off | Silver: 20% Off | Gold: 25% Off | Platinum: 50% Off

    The Hardware Connection Newsletter

    Home Page Ad Tile & Advertiser Article

    Ads are placed in a tile on the home-page alongside all other articles of the Newsletter. The ad will click through to a page that houses the ad and gives the advertiser an opportunity to present an article about the company and its product offering. 

    Ads Come with Company Profile Article/Advertorial

    Strengthen Brand Awareness through Multiple Platforms

    Highlight Product Offer

     

    Drive More Customer Leads

    Drive Retailers to Your Trade Show Booth

    Our Readership and Reach by the Numbers

    Content the Industry Depends On

    Award-Winning Editorial That Connects with Retailers!

    The Hardware Connection has won 12 awards for editorial excellence in the past seven years including the following: 

    • 2020 FOLIO Special Recognition Award for Overall Editorial Excellence. 
    • 2020 FOLIO Eddie Award for Best Single Article.
    • 2020 FOLIO Eddie Award for Best Series of Articles.
    • 2020 FOLIO Special Recognition Award for Editor of the Year.
    • 2020 Regional Bronze Award for Best Individual Profile from the American Society of Business Publication Editors.
    • 2017 Eddies Digital Award from FOLIO for Best Standalone Digital Magazine in the B2B category.

    We deliver in-depth information that is relevant and retail-focused, and these awards demonstrate that our editorial content is hitting the mark.

     

    Call, e-mail or fill out the form below to learn how we can develop a custom program for you and grow your business with The Hardware Connection.

    (305) 852-6126

    info@thehardwareconnection.com

  • Grow Your Business with The Hardware Connection

    You Should Know Before You Buy

    Advertisers Are Changing the Way they Spend

    Traditional ad spending will decline from $115 billion in 2018 to $104 billion in 2021.

    During that same period, digital ad spending will soar from $109 billion to $172 billion.
    Source: eMarketer

    All-Digital Since Day One

    The Hardware Connection has been an all-digital publication since founded in 2009 which offers clear advantages:

    85% of media buyers are planning or buying digital media. Source: Adwanted Group survey

    54% of advertising budgets were spent on digital in 2019. Source: eMarketer

    2/3 of all ad spending will be on digital by 2023. Source: eMarketer

    Results You Should Expect

    8 Issues & 4 Newsletters Produced Annually and Sent Digitally to 60k+ Twice Per Issue and Retargeted to Our 140k+ Total Audience.

    350K+ Average Monthly Social Media Retargeting Impressions Per Campaign.

    1M+ Annual Unique Issue Visits Reported Offers Unmatched Third-Party Verified Readership.

    Unmatched Third-Party Verified Circulation — More than 4X Our Nearest Competitor.

    A Fully Integrated Marketing Campaign

    The Hardware Connection magazine enhances awareness for companies large and small, from start-ups to brands that command 95% of their market share.

    The Hardware Connection Newsletter ads complement your magazine ad campaign and allow you to keep your brand in front of our 60K+ readers in months we don’t publish the magazine. 

    Retargeting digital advertising connects to our database of 140K+ hardware store, home center & lumberyard owners and professionals reinforcing your campaign message. 

    Industry-leading geo-located digital advertising that focuses on growing your business when and where it matters most at industry events with pinpoint accuracy. 

    Ad Sizes Available to Fit Any Budget

    Ask us about campaign value-added benefits and following discount levels:

    Bronze: 15% Off | Silver: 20% Off | Gold: 25% Off | Platinum: 50% Off

    The Hardware Connection Newsletter

    Home Page Ad Tile & Advertiser Article

    Ads are placed in a tile on the home-page alongside all other articles of the Newsletter. The ad will click through to a page that houses the ad and gives the advertiser an opportunity to present an article about the company and its product offering. 

    Ads Come with Company Profile Article/Advertorial

    Strengthen Brand Awareness through Multiple Platforms

    Highlight Product Offer

     

    Drive More Customer Leads

    Drive Retailers to Your Trade Show Booth

    Our Readership and Reach by the Numbers

    Content the Industry Depends On

    Award-Winning Editorial That Connects with Retailers!

    The Hardware Connection has won eight awards for editorial excellence in the past seven years including the following: 

    • 2020 FOLIO Special Recognition Award for Overall Editorial Excellence. 
    • 2020 FOLIO Eddie Award for Best Single Article.
    • 2020 FOLIO Eddie Award for Best Series of Articles.
    • 2020 FOLIO Special Recognition Award for Editor of the Year.
    • 2020 Regional Bronze Award for Best Individual Profile from the American Society of Business Publication Editors.
    • 2017 Eddies Digital Award from FOLIO for Best Standalone Digital Magazine in the B2B category.

    We deliver in-depth information that is relevant and retail-focused, and these awards demonstrate that our editorial content is hitting the mark.

     

    Call, e-mail or fill out the form below to learn how we can develop a custom program for you and grow your business with The Hardware Connection.

    (305) 852-6126

    info@thehardwareconnection.com

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