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Sebastian Hein Appointed New Director of International Hardware Fair

Sebastian Hein

As of 1 November 2023, Sebastian Hein will assume the position of Director of EISENWARENMESSE – International Hardware Fair and Asia-Pacific Sourcing. He succeeds Matthias Becker, who has served in this role since 2013.

Hein has been closely associated with Koelnmesse for many years. He began his career at Koelnmesse in 2014 in the area of corporate development and completed the in-house trainee programme.

Sebastian Hein then moved to sales, where he made a significant contribution to the positive development of the EISENWARENMESSE – International Hardware Fair and Asia-Pacific Sourcing events as sales manager.

Since July 2023, Mr Hein has been an IT project manager in the central IT department, where he is largely responsible for managing digital transformation projects.

“We are pleased to have found talent from within our Koelnmesse family for this position,” says Oliver Frese, COO of Koelnmesse. “Sebastian Hein has already demonstrated his innovative spirit and personal qualities in various roles at Koelnmesse. These skills will help to grow EISENWARENMESSE – International Hardware Fair and Asia-Pacific Sourcing.”

As a top international trade fair organizer, Koelnmesse is the global market leader in organizing events for the hardware/ironware segment. It hosts the leading international event EISENWARENMESSE – International Hardware Fair Cologne at its trade fair grounds in Cologne, Germany, where Asia-Pacific Sourcing also showcases products, innovations and trends for homes and gardens from the Far East.

In addition to the events at its Cologne headquarters, Koelnmesse is expanding its portfolio internationally in key markets: The China International Hardware Show in Shanghai, the International Hardware Fair Italy in Bergamo and the International Hardware Fair India in New Delhi are bespoke events and leading trade fairs for the region with international participation. They create the foundation for sustainable, international business for their participants and bring together supply and demand within the sector with a carefully targeted approach. Go to

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