WD-40 has built its reputation on straightforward, reliable solutions. The brand doesn’t chase trends—it fixes problems. Over the years, WD-40 has expanded well beyond its original multi-use formula, introducing specialized products designed for specific tasks and environments. The company’s new line of microfiber towels follows that same practical logic: improving the results of products people already use by pairing them with the right application tool.
Microfiber towels have long been part of how WD-40 products are used in real-world settings. WD-40 data confirms that a majority of users already rely on microfiber when cleaning or wiping surfaces after applying lubricants, penetrants or cleaners. Until now, that final step depended on whatever towel happened to be nearby. These new microfiber towels bring consistency, task clarity and durability to a step that directly affects performance and finish.
The WD-40 microfiber assortment is broad and clearly defined. Options include lightweight multipurpose towels for general wiping, higher-GSM (grams per square meter) towels designed for durability, waffle-textured towels for dusting and streak reduction, glass-specific towels with fish-scale weaves and two-in-one towels that combine absorption with light scrubbing. Each towel is sized, stitched and labeled by use, reducing confusion for customers and helping retailers guide buyers to the right option quickly.
That clarity matters. Microfiber is often treated as a commodity, yet construction, fiber blend and edge finishing have a direct impact on results. WD-40’s lineup makes those differences visible and understandable at the shelf.
The standout in the lineup is the Heavy-Duty Microfiber Towel with metalized fiber. This towel is clearly designed for shop, garage and mechanical environments—not household dusting. Measuring 13” x 13” and built at 250 GSM, it features a true two-sided design: a metalized fiber scrub side for aggressive cleaning and a terry microfiber side for wiping and absorption.
One of our testers said it best when describing the Heavy-Duty version: “The metalized fiber is the differentiator.” It provides added bite for rust, carbon buildup, grease and stubborn residue without resorting to steel wool or harsh abrasives. In use, it delivers controlled scrubbing power on tools, engine components, grills and iron surfaces while remaining safe for metal finishes.
The microfiber category lacks clear differentiation, and that has historically limited its value at retail. WD-40’s microfiber towels address that gap by tying towel performance directly to task and brand recognition. From a merchandising perspective, this line is a natural fit, so make sure to stop by the WD-40 booth at your upcoming wholesaler shows.
