Orgill’s Growth Playbook
Orgill president and CEO Boyden Moore discusses how the company will face the changing landscape of the retail hardware industry.
Orgill president and CEO Boyden Moore foresees continued consolidation across the manufacturing, distribution and retail sectors. Yet he remains optimistic about the enduring strength of independent retailers who embrace innovation, personalized service and technological evolution.
In this candid and insightful Q&A, Moore shares how Orgill is addressing critical industry challenges, from helping retailers remain competitive against big-box competitors to navigating generational ownership transitions. He highlights Orgill’s innovative initiatives, including its cutting-edge Product Information Management (PIM) system, flexible eCommerce programs and FanBuilder loyalty program, all designed to empower retailers to adapt and thrive.
He also talks about Orgill’s ambitious plans for its new 500,000-square-foot Concept Center in Collierville, Tenn., which will redefine how retailers interact with trends, technology and merchandising, and outlines how the company intends to grow by expanding relationships with both new and existing retailers while maintaining its commitment to supporting independent businesses.
Hardware Connection: Given the changing wholesaler landscape, what do you see as Orgill’s main challenges and opportunities?
Boyden Moore: There are certainly plenty of both. As far as challenges, the one we consistently face is making sure we’re providing the right kinds of products, programs and support to our customers to help them maintain a competitive edge in their markets as the retail landscape evolves. We are consistently working to help our customers overcome scale disadvantage versus big-box competition.
As quickly as things change in retail, we have to make sure Orgill stays ahead of the curve in responding to marketplace evolutions. We have a strong track record in this area, with innovations like our industry PIM, our flexible eCommerce programs and the continued evolution of our FanBuilder loyalty program. We put so much effort into developing these programs because we want our customers to be able to compete and grow no matter what changes occur.
As far as opportunities, there are some 30,000-plus independent home improvement retail storefronts in the U.S. and Canada. We currently do business with about one-third of those operators, so we see tremendous opportunity for Orgill’s growth. We have been the fastest-growing distributor in the industry for the past three decades, and the secret to that growth has simply been that our offering and our message resonates with retailers. We offer them access to industry-leading products, programs and services. We offer efficient and cost-effective distribution that allows them to be profitable and grow. And what makes Orgill unique is that we do all this without asking for them to make an investment in our company or give up the unique brand identity that they own in their markets.
