Do it Best has announced the return of Skiler Lehman as its new director of ecommerce. Lehman brings extensive experience in digital product management and customer-focused solutions to the role, strengthening the company’s commitment to expanding its digital capabilities.
Lehman previously spent six years at Do it Best in various roles, including product/project manager for the online member catalog. He rejoins the company after serving as digital product manager for a national consumer goods manufacturer and retailer. In that position, he led a software development team, managed strategic roadmaps, and implemented data-driven strategies to enhance online user experiences. His leadership in adopting agile methodologies and A/B testing contributed to measurable improvements across digital platforms.
“Skiler’s proven expertise in digital product strategy and his deep understanding of our business make him the ideal leader to drive our ecommerce initiatives forward,” said Allison Flatjord, vice president of marketing and ecommerce. “As the industry continues to evolve, his leadership will be instrumental in delivering innovative solutions that empower our members and enhance their competitive edge.”
In his new role, Lehman will oversee the development and execution of ecommerce strategies designed to improve operational efficiencies and deliver greater value to Do it Best member stores.
“I’m thrilled to return to Do it Best and contribute to its mission of supporting independent retailers,” said Lehman. “Ecommerce is a powerful driver of growth, and I look forward to working with the team to deliver innovative solutions that enable our members’ success.”
